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Thomson's Grand Entry into India's Laptop Market Set to Transform Tech Landscape

  • Posted on October 12, 2023
  • Technology
  • By TSW NEWS DESK
  • 207 Views

In a significant move in the technology sector, Thomson, a renowned consumer electronics brand, is gearing up to enter the laptop market in India, with plans to expand its reach into global markets. This strategic initiative is expected to reshape the landscape of consumer electronics in the region.

Thomson's Grand Entry into India's Laptop Market Set to Transform Tech Landscape Image Source -www.economictimes.indiatimes.com

In a significant move in the technology sector, Thomson, a renowned consumer electronics brand, is gearing up to enter the laptop market in India, with plans to expand its reach into global markets. This strategic initiative is expected to reshape the landscape of consumer electronics in the region.

Thomson, owned by Technicolor SA, is highly optimistic about the quality and manufacturing standards upheld by its Indian brand licensee, Super Plastronics Pvt Ltd (SPPL). SPPL is making a substantial investment of Rs 300 crore to establish a fully automated manufacturing plant in Hapur, Uttar Pradesh. This expansion will enhance the manufacturing capacity of TV units to an impressive 2 million units per year.

Thomson, which has traditionally targeted niche markets like the United States, France, and various parts of Europe for its laptop sales, is now poised to make a dynamic entry into the Indian laptop market. This expansion plan will encompass the entry-level, mid-range, and premium laptop segments.

India holds a prominent position as one of Thomson's fastest-growing markets. The company, which re-entered India through its collaboration with SPPL in 2018 after a hiatus of 15 years, has ambitious goals of ranking among the top five global markets.

Sebastien Crombez, Technicolor's Trademark Licensing Sales & Marketing Manager, emphasized the company's interest in exporting TV units manufactured in India to global markets. This strategic decision aligns with the evolving global business landscape, which seeks alternatives to manufacturing in China due to various geopolitical factors.

Crombez pointed out that many companies are exploring options beyond China, and India's manufacturing capabilities are becoming increasingly attractive. The company is also open to collaborations in the manufacturing of laptops and smartphones.

Thomson's online presence is growing, thanks to its partnership with channel partners like Flipkart. It has expanded its product range from smart TVs to washing machines, air conditioners, and small appliances.

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SPPL's Director and CEO, Avneet Singh Marwah, revealed they plan to introduce more technology-based products in collaboration with Thomson, starting with laptops. He highlighted that India is the fastest-growing market in this category.

While specific pricing details were not disclosed, Marwah suggested that the pricing strategy would be disruptive, potentially shaking up the market. In the smart TV segment, he anticipates growth in the second half of 2023, particularly during the festive season.

SPPL, which holds a portfolio of five global brands in the TV and appliances segment, is aiming for a revenue of Rs 1,200 crore in the current financial year. Thomson's foray into India's laptop market and its plans to expand into global markets mark a strategic move that is set to transform the technology sector in India and beyond.

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