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Apple sacking dozen of employees to reorganise display engineering team

  • Posted on March 26, 2024
  • By TSW NEWS DESK
  • 66 Views

Apple has halted its ambitious effort to develop Microled Technology for watch displays. This is leading to the layoff of dozens of employees in the US and Asia. 

Apple sacking dozen of employees to reorganise display engineering team

Bloomberg was informed that the internal project was shelved. It happened due to the significant costs and challenges associated with the necessary technology. All these According to people familiar with the situation.

The upcoming Apple Watch was initially supposed to employ Microled Technology. It is renowned for their brilliant colors and increased brightness. This feature might also be included in other Apple products. But Apple refocused its efforts in response to the overwhelming obstacles it experienced in achieving this ambition.This led to a reorganization of its display engineering teams.

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This most recent advancement is in line with Apple's larger plan. It is to internalize its technology's design and development processes. Apple relies significantly on outside partners such as LG Display and Samsung SDI Co. This is despite the fact that the tech giant already incorporates customizable panels into its products. Apple made a calculated decision to bring display manufacturing in-house. They did this in order to gain a competitive advantage.

The hardware engineering team at Apple started working on a Microled Technology internally. They code-named it T159 around seven years ago. The project was then turned over to Wei Chen He is the chief of Apple's display division. The issues continued despite the significant expenditures.The construction of a specialist screen manufacturing facility in Santa Clara, California was included as well.

 

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