Breaking News
1. Rouse Avenue Court extends judicial custody of Manish Sisodia and other accused till July 26      2. Supreme Court hearing NEET-UG issue      3. Singer Rahat Fateh Ali Khan arrested in Dubai: Reports      4. Assam CM Himanta Biswa Sarma meets PM Narendra Modi in Delhi      5. India needs to strike balance between import of goods and FDI inflows from China: CEA      6. INDIA bloc to convene meeting tomorrow      7. India's forex reserves surge to record high of $666.85 billion as of July 12      8. Hatred is in the veins of BJP: AAP MP Sanjay Singh      9. Union Home Minister Amit Shah chairs high level meeting with various Heads of Security and Law Enforcement Agencies      10. UP Vidhan Sabha session will begin from July 29      11. Indrani Mukerjea allowed 10-day abroad travel by special CBI court in Mumbai      12. Andhra Pradesh: Union Minister Nitin Gadkari visits Tirumala Venkateshwara Temple in Tirupati      13. Encounter breaks out in J-K's Doda      14. Moderate to heavy rain is expected in Mumbai, its suburbs today      15. Karnataka: Truck and tanker drivers stranded in Akola's Shirur due to landslide      16. Heavy rainfall triggers waterlogging in Mumbai      17. Navdeep Singh farmer activist walks out of jail after getting bail      18. NCB arrests man wanted in Rs 60 crore mephedrone seizure case      19. PM Modi likely to visit BJP headquarters on Thursday, to address party workers: Report      20. Union Cabinet to meet tomorrow, 18th July at 10:30 AM: Report     

Air India Logo Changed, Will be Visible from December 2023

  • Posted on August 11, 2023
  • News
  • By Sakshi Nawani
  • 557 Views
Air India Logo Changed




On Thursday, during Air India's rebranding event, marked the unveiling of the airline's fresh logo. Air India CEO Campbell Wilson announced that passengers will notice the new logo during their travels from December 2023 onwards. Upgraded cabin options will also be introduced by March of the following year. 


Air India, an airline owned by the Tata Group, introduced a contemporary brand image and updated aircraft design that embodies the spirit of a dynamic and progressive India. As India's inaugural Airbus A350 arrives, travelers will begin to witness the new logo in action.


The fresh appearance transforms the renowned Indian window style, traditionally associated with Air India, into a golden window frame that takes on a pivotal role in the redesigned brand scheme, representing an emblem of 'Opportunities Unveiled'.


Air India Logo Changed, Will be Visible from December 2023
Air India Logo Changed, Will be Visible from December 2023

Air India's novel emblem, 'The Vista', draws inspiration from the summit of the golden window frame, emblematic of boundless potential, forward-thinking, and the airline's fearless and assured perspective towards the future.



Tasneem Ali, who holds the position of Chief Creative Officer at Future Brand India and is responsible for designing Air India's new logo, explained that during the process of rebranding, they examined various elements within the existing Air India brand identity and offered a fresh interpretation. The iconic Air India window, a consistent design feature on the exterior of the plane as well as within the menu card, served as a basis for their innovation. The primary objective of this endeavor was to produce a design that distinctly represents Indian culture while being presented in a contemporary, globally recognized manner.


On Thursday, the new logo of Air India was unveiled.
On Thursday, the new logo of Air India was unveiled.

CBFC chairperson Prasoon Joshi expressed their strong enthusiasm for the brand, emphasizing that Air India holds a significant place as the pride of the nation, during the unveiling of its new brand identity. He remarked that the mascot is a component of the airline's legacy. He highlighted the importance of maintaining a harmonious approach towards preserving and updating it. An endeavor has been undertaken to strike that balance and provide the mascot with a fresh appearance.

 

For more updates keep visiting our website www.topstoriesworld.com where we provide unbiased, true, and top stories of the world.


Author
No Image
Sakshi Nawani

You May Also Like