Breaking News
1. Karnataka CM Siddaramaiah Assures Democracy Amidst Cauvery Protests and Supreme Court Hearing      2. PM Modi's Unwavering Commitment to the Nation: 'Mijaaz, Mehnat, Mission' in Bhopal      3. India Secures Top ODI Ranking After Convincing Victory Over Australia in 2nd ODI      4. Congress MP Pramod Tiwari Labels Asaduddin Owaisi as BJP's Accidental Ally Amid Political Challenge      5. Police Launch Investigation into Alleged Assault and Humiliation of SC Woman in Patna, Bihar      6. BJP MP Sushil Kumar Modi Asserts Closed Doors for JD(U) Leader Nitish Kumar Amid Election Projections      7. SBI Research Anticipates RBI to Maintain Status Quo in October Policy Meeting      8. India Energy Summit 2023: Uniting Global Leaders for Green Hydrogen Ecosystem Development      9. Grand Inauguration of the World's Second Largest Hindu Temple in New Jersey, USA, Set for October 8th      10. Shiv Sena (UBT) MP Priyanka Chaturvedi Calls for Urgent Action Against Political Sloganeering in Rajya Sabha Gallery      11. RJD MP Manoj Jha Raises Concerns Over EVMs and Calls for Focus on Free and Fair Elections      12. BJP Leader CT Ravi Accuses Congress of Manipulating Cauvery Water Issue for Political Gains      13. Union Minister Ashwini Vaishnaw Announces 'Bhoomi Pujan' for India's First Semiconductor Plant, Aiming for Indigenous Microchips by December 2024      14. PM Modi Commends Supreme Court for Providing Judgments in Litigants' Language at International Lawyers' Conference 2023      15. Union Minister V Muraleedharan Accuses CPI(M) of Involvement in Karuvannur Bank Scam, Calls for Transparency      16. BJP Stages Protest in Bengaluru, Opposes Release of Cauvery River Water to Tamil Nadu      17. X's Head of Policy for India and South Asia Region, Samiran Gupta, Resigns From His Post.      18. Protesters Create Human Chain in Mandya, Demand Resolution to Cauvery Water-Sharing Dispute      19. Enhanced Security Measures Surround Rajahmundry Central Prison as N Chandrababu Naidu's Remand Extended      20. Janata Dal (Secular) Aligns with BJP in Pre-Election Alliance: HD Kumaraswamy Meets Key BJP Leaders     

Air India Logo Changed, Will be Visible from December 2023

  • Posted on August 11, 2023
  • News
  • By Sakshi Nawani
Air India Logo Changed

On Thursday, during Air India's rebranding event, marked the unveiling of the airline's fresh logo. Air India CEO Campbell Wilson announced that passengers will notice the new logo during their travels from December 2023 onwards. Upgraded cabin options will also be introduced by March of the following year. 

Air India, an airline owned by the Tata Group, introduced a contemporary brand image and updated aircraft design that embodies the spirit of a dynamic and progressive India. As India's inaugural Airbus A350 arrives, travelers will begin to witness the new logo in action.

The fresh appearance transforms the renowned Indian window style, traditionally associated with Air India, into a golden window frame that takes on a pivotal role in the redesigned brand scheme, representing an emblem of 'Opportunities Unveiled'.

Air India Logo Changed, Will be Visible from December 2023
Air India Logo Changed, Will be Visible from December 2023

Air India's novel emblem, 'The Vista', draws inspiration from the summit of the golden window frame, emblematic of boundless potential, forward-thinking, and the airline's fearless and assured perspective towards the future.

Tasneem Ali, who holds the position of Chief Creative Officer at Future Brand India and is responsible for designing Air India's new logo, explained that during the process of rebranding, they examined various elements within the existing Air India brand identity and offered a fresh interpretation. The iconic Air India window, a consistent design feature on the exterior of the plane as well as within the menu card, served as a basis for their innovation. The primary objective of this endeavor was to produce a design that distinctly represents Indian culture while being presented in a contemporary, globally recognized manner.

On Thursday, the new logo of Air India was unveiled.
On Thursday, the new logo of Air India was unveiled.

CBFC chairperson Prasoon Joshi expressed their strong enthusiasm for the brand, emphasizing that Air India holds a significant place as the pride of the nation, during the unveiling of its new brand identity. He remarked that the mascot is a component of the airline's legacy. He highlighted the importance of maintaining a harmonious approach towards preserving and updating it. An endeavor has been undertaken to strike that balance and provide the mascot with a fresh appearance.


For more updates keep visiting our website where we provide unbiased, true, and top stories of the world.

No Image
Sakshi Nawani

You May Also Like