Adidas vs Thom Browne: The Trademark Battle for One Stripe
- Posted on January 16, 2023
- News
- By Akta Yadav
- 57 Views
Adidas vs Thom Browne:-
Current Update In a trademark battle between Adidas and Mr. Thom Browne, a luxury designer for sports apparel, a New York Court has ruled in favor of Mr. Thom Browne. The case related to Adidas’ 3 striped logo. Adidas claimed a trademark infringement alleging that Thom Browne Inc. used a 4 striped logo which was too similar to that of Adidas. After his win, Mr. Thom Browne expressed that his success story would be a guiding light to many budding designers whom giant Companies attempt to pull down.
Adidas vs Thom Browne
Arguments by Adidas
Adidas claimed that Thom Browne Inc. and Adidas, both are companies dealing in sports apparel primarily and that Thom Browne used the goodwill of Adidas by choosing a similar logo as that of Adidas, in order to highly price his products.
Arguments by Thom Browne Inc.
The advocates on behalf of Thom Browne Inc. have pointed out that the customer base that the Company caters to is much different from that of Adidas. The target audience for Thom Browne belong from richer economic classes than those of Adidas.
Adidas vs Thom Browne-Adidas vs Thom Browne-Adidas vs Thom Browne
Moreover, Adidas had also raised concerns over a 3- striped logo which was previously used by Thom Browne, however, since the concern was reasonable, Thom Browne changed the logo by increasing one stripe. Stripes, being a common design according to Thom Browne Inc. could not amount to a trademark infringement of design.
The harassment faced by Thom Browne in the hands of the giant Company, Adidas has also been highlighted as an argument. Adidas has engaged the Company in around 90 trademark cases and 200 agreements of settlement since 2008, all relating to the new 4- striped logo of Thom Browne Inc.
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